Aure Thread

Last updated: 28/02/2026

Privacy Policy

Aure Thread operates the website [https://aure-thread.com] and any related services (the “Site” or “Services”). We are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our Site, make a purchase, or interact with our Services.

By using our Site or Services, you agree to the practices described in this Policy. If you do not agree, please do not use the Site.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term “personal information,” we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

  • Contact details including your name, address, billing address, shipping address, phone number, and email address.
  • Financial information including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details.
  • Account information including your username, password, security questions, preferences and settings.
  • Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.
  • Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.
  • Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
  • Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

  • Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;
  • Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;
  • From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;
  • From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

  • Provide, Tailor, and Improve the Services. We use your personal information to provide you with the Services, including to perform our contract with you, to process your payments, to fulfill your orders, to remember your preferences and items you are interested in, to send notifications to you related to your account, to process purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, to facilitate any returns and exchanges, to enable you to post reviews, and to create a customized shopping experience for you, such as recommending products related to your purchases. This may include using your personal information to better tailor and improve the Services.
  • Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you online advertisements for products or services on the Services or other websites, including based on items you previously have purchased or added to your cart and other activity on the Services.
  • Security and Fraud Prevention. We use your personal information to authenticate your account, to provide a secure payment and shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and to secure our services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password or other access details with anyone else.
  • Communicating with You. We use your personal information to provide you with customer support, to be responsive to you, to provide effective services to you and to maintain our business relationship with you.
  • Legal Reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

  • Service providers (e.g., WooCommerce/WordPress plugins, payment processors like Stripe or PayPal, shipping carriers like USPS/UPS, email services, hosting provider, analytics like Google Analytics).
  • Business/marketing partners (for ads or promotions, with opt-out options).
  • In business transfers (e.g., merger/acquisition).
  • As required by law, subpoenas, or to protect safety/rights.
  • We do not “sell” personal information in the traditional sense, but under laws like CCPA/CPRA or similar state laws (e.g., in effect or upcoming in 2026 like Indiana, Kentucky), certain sharing for targeted/cross-context advertising may qualify as “sale” or “sharing.” You can opt out (see Section 7).

Cookies and Tracking Technologies

We use cookies, pixels, and similar technologies for essential functions, analytics, and advertising. We may use tools like Google Analytics or ad networks. Manage preferences via our cookie banner (if implemented) or browser settings. We support Global Privacy Control (GPC) signals to honor opt-out requests for targeted advertising where applicable. For EU/EEA visitors, we obtain consent for non-essential cookies per GDPR/ePrivacy rules.

Your Privacy Rights and Choices

Depending on your location (e.g., California/CCPA/CPRA, other US states with 2026 laws, EU/EEA/UK under GDPR, etc.), you may have rights to:

  • Access, know, correct, or delete your personal information.
  • Opt out of “sale” or “sharing” for targeted advertising.
  • Limit use of sensitive personal information (if collected).
  • Data portability.
  • Withdraw consent (where processing is consent-based).

To exercise rights: email [aurethread@gmail.com]. We may verify your identity. Response times follow applicable laws (e.g., 45 days under CCPA). We honor GPC signals automatically for supported browsers/devices. Unsubscribe from marketing via email links (transactional emails continue).

We do not discriminate against users exercising rights.

Children’s Privacy

Our Site is not directed to children under 16 (or the applicable age of consent in your jurisdiction). We do not knowingly collect data from children. If we learn of such collection, we will delete it promptly.

Data Security and Retention

We implement reasonable technical/administrative measures to protect data (e.g., encryption, access controls). No system is fully secure—transit risks exist. We retain data as needed for business purposes, legal obligations, or dispute resolution (e.g., order records for tax/accounting).

International Data Transfers

Data may be transferred/processed outside your country (e.g., to US-based providers). For EU/UK data, we use safeguards like Standard Contractual Clauses or adequacy decisions where required.

Third-Party Links and Services

Our Site may link to third parties (e.g., social media, payment gateways). We are not responsible for their privacy practices—review theirs directly.

Changes to This Privacy Policy

We may update this Policy. Changes post here with the new “Last Updated” date. Significant changes may include email notice or Site banner. Continued use after changes constitutes acceptance.

Contact

For questions, rights requests, or concerns: Email: aurethread@gmail.com

If in the EU/UK and issues remain unresolved, contact your local data protection authority.

This version removes Shopify ties, adds WordPress/WooCommerce neutrality, and incorporates 2026-relevant privacy elements (e.g., expanded US state laws, stronger GPC/consent mentions). It’s comprehensive yet readable for a clothing/streetwear e-commerce site.